CATALOG:   The catalog is the property of the club hosting the show. The club alone may accept ads for publication into their catalog. Therefore, please submit your ad/s to the catalog advertising chairperson and make your check payable to the hosting club.

SIZE OF AD:   Three ad space sizes are offered at regular ad rates. FULL PAGE (4 ½ x 7 ¼) - HALF PAGE (4 ½ x 3 ⅝) and QUARTER PAGE (4 ½ x 1 13/16).

LAYOUT OF AD:   Use the space provided on the advertisers request sheet or, on another sheet of paper, but place your layout in a space the exact size of your ad. Type or print your message. Indicate the position of photos and art work. If you wish, indicate an approximate type size and layout of the text, otherwise, we will design the ad for you.

TEXT:   Be aware of the space limitations. A five generation pedigree will have to be set in such a small type size that it will be impossible to read. Please proof read your copy for legibility and spelling.

PHOTOS:   Please send the ORIGINAL PHOTOGRAPH! DO NOT send PMT halftones or halftone tearsheats. The quality from rescanning these will not be good.

If you wish to scan your own photo, you may, but please follow these guidelines. (1) scan in GRAYSCALE only, not in color. (2) scan at 266 dpi resolution. (3) scan closely to the final size of the photo. (4) save the file in a TIFF format. Then email the photo file to us at lionessvm@cox.net

All photos are returned to the catalog advertising chairperson on the day of the show.

ARTWORK:   Line ink drawings, logos, unusual type styles and the like are easily scanned as bitmap files by our staff and do not incur an extra charge. Multi-colored art may or may not present a problem. The scanner may not be able to make a distinction between the colors. Paintings, pastels, charcoal or pencil drawings are also scanned but are scanned as grayscale files. There is a scanning charge for these grayscales files as this is the same as scanning a photograph.

TYPE:   Our typesetter has approximately seventy five font families installed in it. Check with the catalog advertising chairperson if you want a specific font or send us your font via email (postscript only, please. Our imagesetter doen't like True Type fonts).

CAMERA READY ART:   With the proliferation of home computers and desk top publishing programs, some advertisers are designing and composing their own ads and are sending them in as "camera-ready ads". If you choose to do this, please follow the guidelines in the "Camera Ready Ad" article.

ADS ON DISK:   We use: Apple Macintosh Operating System, QuarkXpress, Adobe Illustrator and Adobe Photoshop as our main publishing programs. Scan art as TIFF or EPS files. If you use a unique type font, include the font file with the DTP file. PostScript Type, please. Please read the "Computer Ready Ads" page. An alterative to sending an ad on disk is to email us the file.

For ads done on other applications, please read "File Formats".

Tips:
Design your ad on a piece of paper the exact size as the catalog page. (fold an 8 1/2" x 11" sheet in half)

Proportion or scale the size of your photo to exact dimensions and place it on your ad mockup.

"Camera ready ads" must be the correct size with black copy on white stock.

"Camera ready ads" must NOT contain any colored art or type.